D/FW Sterling Pools has been building custom gunite swimming pools in the Dallas - Fort Worth metroplex since 1986. Our company was founded on 6 very simple principles. Our adherence to these principles has enabled us to become the builder of choice for hundreds of pool owners throughout the metroplex.

1. OWNER DESIGN AND SUPERVISION -
   From the initial meeting to the final walk-through, our customers deal directly with the owners of the company. Greg Dyson and Stan Hardcastle are on-hand throughout the entire building process.
   
   

   HONEST AND OPEN COMMUNICATION -

   Our approach to sales is based on a very basic premise, "we deal with intelligent consumers, we give them honest and understandable information and they will make the decision that is right for them." Our sales presentations are not commission driven nor are they aimed at gimmicks or fads. Our purpose is to inform through experience, not sell the latest "wonder" products. As owners, our goal is for you to be satisfied 10 years from now. This approach insures that we represent only time-tested and proven products.
   
   

   DESIGN AND CONSTRUCTION EXPERIENCE -

   Greg Dyson is a second-generation pool builder with over 20 years of hands-on design and construction experience. This experience provides an understanding of the importance of such things as drainage considerations, various soil conditions in our area and elevation requirements during the design and construction phase. Stan Hardcastle has 16 years of pool construction experience and has personally supervised the construction of all of our swimming pools. His attention to detail and emphasis on quality control make him an invaluable resource.
   
   

   INTEGRITY -

   Direct contact with the owners of the company insures an honest and open line of communication. We understand the many concerns associated with an investment of this type and we are always available to answer questions that may arise. Our customers are given realistic time frames, functional designs, quality construction and unparalleled service.
   
   

   COMPETITIVE PRICING -

   The actual costs associated with the construction of a swimming pool are relatively the same throughout the industry. The deviation in pricing from company to company has more to do with each company’s overhead than with the pure cost or quality of the swimming pool. D/FW Sterling Pools understands that pools are constructed in our customers yards not behind a desk in an air-conditioned office and that is where we feel that we need to be ­ on-site. Our company does not have multiple offices with large staffs and expensive showrooms. Our showrooms can be found in neighborhoods throughout the metroplex in yards just like yours. Another large factor is advertising. Approximately 60% of our business is referral generated which allows us to maintain a minimal advertising budget. These 2 factors combined enable us to be extremely competitive when it comes to pricing. Give us a call and you'll be pleasantly surprised!
   
   

   QUALITY VS. QUANTITY -

   In order to provide the service our customers have come to expect we limit the number of pools that we build each year. D/FW Sterling Pools has no aspirations to become a national or even a regional pool builder. Our focus is, and always has been, on the Dallas / Fort Worth area exclusively. This focus has allowed Stan and Greg to keep up the tradition of building quality, affordable swimming pools for our customers without sacrificing the ability to supervise each project and personally remain accessible throughout the process.
   

We at D/FW Sterling Pools would like to thank you for taking the time to browse through our website. If personal service, quality construction, honest information and fair pricing are attributes that you are looking for in a swimming pool company please refer to our contact page and call or e-mail us, we'd love the opportunity to visit with you.

Sincerely,

Greg Dyson and Stan Hardcastle
D/FW Sterling Pools